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Contributing to the Global Goals: Your Impact MOAT - Key Notes & Video

  • Writer: Alcanne Houtzaager
    Alcanne Houtzaager
  • Oct 18, 2023
  • 3 min read

Updated: Dec 27, 2025


It's time to Boost your Impact Moat.

It's what I coined your extra contribution to the UN Global Goals.

Moat is finance jargon, for the advantages companies have over their competition. It can be their distribution network, lower costs, their resources, technological or IRD advantages.

You will get the Need to Know, Tools & Techniques to boost your ImpactMOAT

your Global Goals contribution.



CONTENT OVERVIEW This video explains how organizations can boost their "Impact Moat," which is defined as an extra contribution to the UN Global Goals [00:01]. It covers frameworks for assessing and optimizing impact for cost efficiency, using academic benchmarks, and understanding the dynamic nature of innovation for social and environmental good.


The CHALLENGE The video highlights the challenge of scaling impact for the Global Goals, especially as the urgency and specific needs vary across different geographical locations and for underserved populations [04:23].


CRITICAL QUESTIONS How to ensure that your contributions to one Global Goal do not negatively impact another, thereby undermining your overall net impact [03:49]. Which sectors contribute the most to the Global Goals and which business dimensions are material. [33:06]. RECAPS The video recaps part 1 & 2, How to achieve a positive "net impact" and impact cost efficiency [03:40].


KEY TAKEAWAYS Innovation and Scaling: To achieve real impact, you must effectively combine innovation with the ability to scale your efforts [02:58]


IMPACT INNOVATION TOOLS Global Goal INTERACTION Tools: designed to assess short and long-term interactions with the Global Goals, which can be supporting, neutral, or undermining [17:17]. Materiality Matrices: Eg The Stockholm Economic Institute's materiality matrix is suggested as a starting point for evaluating these interactions [18:11].


SUSTAINABILITY STANDARDS: The three most crucial sustainability standards for the Global Goals according to Eccles, Betti & Consolandi are: Supply Chain Management [22:57]: Highly relevant for sectors like consumer goods and agriculture. Product Design and Life Cycle [24:52]: Important for consumer goods, finance, and technology. Access: Availability & Affordability [27:38]: Critical for healthcare, financial services, and infrastructure.


SECTOR CONTRIBUTION: Differs for the Global Goals, so innovate for high contributors such as Health (Pharmaceuticals) or Food (Agriculture), or go for Disruptive Innovations to shake up low contributing sectors, such as finance and advertising.


REAL WORLD EXAMPLES Global companies Global Goal Challenges & Contribution matrices: the USA’s Steel sector, Syngenta, Danone, Canon and the Rainforrest Alliance. Palm Oil as an example of impact innovations limitations & scope. Buy Sustaianably sourced! Tony's Chocolonely: A company that transparently addresses its challenges, like high sugar content, and proactively adjusts its labeling and campaigns [16:24]. My Roof Garden: A personal project that used plant cushions on a roof for insulation, leading to significant energy & cost savings and a comfortable home. [51:07].


WRAP UP The video concludes by emphasizing the importance of applying Global Goal interactions, business dimensions, and sector contributions to effectively tailor innovation and market strategies [50:36]. Despite global setbacks, the need for rapid and vigorous innovation for impact remains vital [39:13].


ACTIONABE STRATEGIES The video recommends: Focus on Global Goals Interactions, Sector contribution innovation needs: incremental or disruptive, depending on the impact moat using the relevant sustainability standards for your core business or impact innovation [50:45]. Leverage Sector Data: Use data on sector contributions to Global Goals to refine your innovation and marketing strategies [50:55]. And the annual Global Goals progress Reports, for targets & countries.


QUIZZES, DECISION TREES, CHECKLIST Quizzes: for viewer engagement and critical thinking. Decision Trees: for Global Goal interactions, Contribution & Standards. Checklist: A checklist for "Impact washing," comparable to Greenwashing [49:15].


REFERENCE PAGES & LINKS Rreferences and links for further research, including academic articles and linsk to slides topics such as social enterprises like Raw Paints and Tony's Chocolonely [57:35].



FEEDBACK: on Investible Impact Innovation Ideas (1A4) After completing the 5 Feedback Forms




 
 
 

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