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Your Impact Pitch Deck: Funders, Funding & Risks & Metrics Reporting - Key Notes & Video

  • Writer: Alcanne Houtzaager
    Alcanne Houtzaager
  • Oct 18, 2023
  • 3 min read

Updated: Dec 27, 2025

Lets learn the lingo of Impact Metrics …. it’s quite an Alphabet Soup.


Impact Metrics are used by Impact Investors, Big Companies, Sectors, ESG researchers, NGOs, Academia and Governments.


We focus on Lean market research. and how to navigate metrics libraries.

As What Gets Measured, Gets Managed, and: Facts & Figures find Funding.


The Goal is to help you build your Impact Pitch Deck,

Tailored to funders Needs, Expectations and Metrics.



CONTENT How to build a successful Pitch Deck for impact innovations. Tailored for funders, build around Risks, Metrics and Reporting Regulation.


CHALLENGE & CRITICAL QUESTIONS Effectively navigate the complex world of impact metrics and reporting complaince, to meet needs of funders and partners. The critical questions for a pitch deck, are: What is your unique solution proposition? What kind of funder are you seeking? Which impact metrics do they use? What are the impact risks? What is your bonus advantage?


KEY TAKEAWAYS a well-crafted pitch deck is essential for securing funding. PURPOSE is defined as the ability to solve societal problems as part of a company's core business [04:48]. Theory of Change: A framework that explains aims, choices, and actions [05:18]. Or the Vision, Mission, Strategy framework and Tactics [05:23], with Tactic added to stress response to real world, market realities.


IMPACT SOLUTION TYPES GENESIS (Impact Catalyst): Disrupts or creates a market [07:37]. REVOLUTION (Impact Booster): A hub of high-impact innovators [07:44]. EVOLUTION (Impact Improver): Focuses on scaling incremental impact innovations within existing markets [07:46].


FUNDING & FUNDERS Explaining various funding options like loans & shares, and that funders specialize in different stages, such as seed or venture capital for startups, and growth capital for scale-ups. Impact Venturing accounts for 15% of venture capital [08:31] and Impact Investors make up a niche market of over $1 trillion [08:42].


IMPACT PITCH DECK: DESIGN & SCALING Purpose: Your Unique Solution Proposition Impact Effectivity & Cost Efficiency. Impact Moat: Your contribution to the Global Goals. Impact Business Model

SCALING RISKS execution and scaling, as a business failure can lead to impact failure [04:06]. 5 Dimensions by the Impact Management Project (IMP) [11:34]. What, Who, How Much, Contribution, Risk. 10 detailed Risks in checklists.


IMPACT METRICS Systems IRIS+: A searchable impact metrics system [09:31]. GRI (Global Reporting Initiative): widely used metrics [44:09]. Harvard BS Impact-Weighted Accounts (IWA): [34:49]. Compact ESG: commonly used for public, listed equity companies [41:07].


IMPACT INN0VATION TOOL An Original, the Double Materiality Matrix Tool [16:18] visualizes business risks & opportunities, at a glance as "A picture is worth a thousand words". The video presents an example Impact Goals Ladder [27:04]


IMPACT INNOVATION TECHNIQUE The 5 WHY’s, by repeating the question Why? 5 times, assess the root of a problem. A, not very, Original 5 HOW's, by repeating the question How 5 times, to design an implementation scaling path. The 3C’s: Competition, driving efficiency; Collaboration, for industry practices & standards, a level playing field and Convergence, sectors coming together on sustainability issues, eg plastic.


VIRTUES & VICES of Impact Collecting & Reporting Presenting the seven deadly Sins: Vices & their opposites: Virtues as a metaphor. Eg, Humility vs. Pride [36:10] and Diligence vs. Sloth [46:07].


IMPACT REPORTING REGULATION In the EU: The Corporate Responsibility Standards Directive, using the European Sustainability Reporting Standards (#ESRS) requires over 50,000 companies to report on their positive & negative impacts [35:13]. International: The International Sustainability Standards Board (ISSB) building on the 26 SASB standards, is incorporated in the International Finance Reporting Foundation, IFRS. 140 countries [35:46]. The US SEC Climate Risk reporting is facing the Trump government.


REAL WORLD EXAMPLES Vox Capital: A Brazilian impact investor [10:30]. Nutri-Score: A nutrition label to simplify food choices [15:32]. Forest Stewardship Council: Certifies wood products from responsibly managed forests [17:19]. The Grove Collaborative: A webshop that sells sustainable brands [20:27]. Philips Medical: A Dutch global company that managed to get bankloans, with interest rates, linked to its sustainability performance [42:03]. Reference Pages & Links At the end of the video.[55:51].


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