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Optimizing Impact - Key Notes & Video

  • Writer: Alcanne Houtzaager
    Alcanne Houtzaager
  • Oct 18, 2023
  • 2 min read

Updated: Dec 27, 2025

In Understanding Impact, we looked at the Different Impact Types.


Now it's about Critical Characteristics to Optimize Impact,

Cost Efficiency and the 7 Impact P’s. Profit, Prosperity to Scale ... Impact!


And Brian Trelstad's 5P's of Impact: Paradigm, Product, Place, Process & Planet.


Next we will look at the Global Goals, your ImpactMOAT, with interactions, material sustainability standards and innovating for the best (sub)sectors.


Then we tweak your Impact Business Model: boosting Impact Going to Market.


Part 5, on Marketing & Funding: Building your Impact Pitch Deck.



The CHALLANGE & CRITICAL QUESTIONS The challenge is to create Impact, which is defined as the result of Innovation + Scaling [02:13]. The core questions addressed are how to Balance Profit with Prosperity, and how to optimize impact by managing costs while ensuring that innovations are accessible, affordable, and available [02:47].


KEY TAKEAWAYS Impact is created through innovation that scales effectively. The "Seven Impact P's" provide a framework for creating and measuring impact: PROFIT, PROSPERITY, PRODUCT, PLACE, PARADIGM, PROCESS, and PLANET [02:59]. FRUGAL innovations are simple, affordable solutions that can scale rapidly to serve a large number of people [04:42]. Companies can use frameworks like the UN Global Goals to align their business & strategies with social and environmental objectives [09:13].


IMPACT INNOVATION TOOLS UN Global Goals: Used as a framework to fine-tune innovation ideas and identify opportunities and risks [09:13, 19:34]. Sustainability Standards: Mentioned are standards used in the European Union, by the US Securities and Exchange Commission on Climate Disclosure, and the International Finance Reporting Standards to disclose impact risks [15:38].


TAILORED IMPACT INNOVATION TECHNIQUES Dr Edward De Bono's THINKING HATS: A method for viewing challenges and solutions from different perspectives adding & applying the Impact P’s [39:48]. FORCE FIELDS: Used to analyze market power [21:37]. The FISHBONE Diagram: For cause and effect analysis with the Impact P’s [34:22] PCDA Plan Do Check Act Cycle: A method for continuous improvement [45:40].


REAL WORLD EXAMPLES NOVARTIS: A pharmaceutical company that links investor returns to increasing access to medicine, [12:37]. WHOLEBAKE: A social enterprise in the UK that provides jobs in underserved areas, funded by BRIDGES Ventures Impact Investors [33:23]. Sama: An organization that provides digital jobs in Africa and Asia [35:18]. LENDAHAND: A Dutch, EU, crowdfunding platform for socially and environmentally impactful projects in Emerging & Frontier markets [37:53]. Warby Parker & Tom's Shoes: Companies that use a "buy one, give one" model to improve access for communities in need [42:56].


WRAP UP & ACTIONABLE STRATEGIES The video concludes by summarizing that true innovation involves Profit + Purpose. The actionable strategies are to focus on the Seven Impact P's and use the mentioned frameworks and tools to create business models that are profitable while also creating a positive social and environmental impact.


REFERENCES & LINKS at the end of videos.

FEEDBACK: on Investible Impact Innovation Ideas (1A4) after completing the 5 Feedback Forms, Part 2: https://docs.google.com/forms/d/e/1FAIpQLSedh6B-oSjm8rJGrHQ6rlFnEdpWm-uGMHNfh7sT0h2KcSqIYg/viewform





 
 
 

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