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Your Impact Business Model - Key Notes & Video

  • Writer: Alcanne Houtzaager
    Alcanne Houtzaager
  • Oct 18, 2023
  • 3 min read

Updated: Dec 27, 2025

Welcome to The impact business model for Investible Impact Innvations.


It combines Net Impact, Impact Costy Efficiency & your ImpactMoat as your Impact value proposition. AND will boost your impact, as you Go to Market to scale!


With traditional business model canvas building blocks, such as Clients, Partners, Revenues and Costs, but with their Impact Angle. As they all have them!


And we add Material Impact and Break Through Scaling for your OPERATION.


In part 5, we give you your Impact Ptch Deck for marketing & funding



The CHALLENGE Create synergy between your impact business model and market demands, and avoid making too many impact trade-offs, also known as "mission drift" [02:46].


The CRITICAL QUESTIONS To address this challenge, you need to ask yourself the following questions [04:08]: Is your Unique Solution Proposition Impact Effective, Cost Efficient & does it have a good Global Goal Contribution, Impact Moat? Is it Competitive: Cheaper, Better or New? Are you going to market with solid Operations and Preferred Partners? How are you serving all types of clients? Are you effectively tapping into impact finance?


KEY TAKEAWAYS Innovation + Scaling = Impact: An innovative idea only creates impact when it's successfully scaled in the market [02:30]. Balance is Key: You must balance your impact ambitions with real-world barriers and financial viability [02:59, 39:48]. Data-Driven Decisions: Base your impact decisions and strategies on solid data for better investability [00:30, 01:14].


The Impact Business Model CANVAS, an Original This canvas is designed for investable impact innovations, integrating impact directly into the building blocks [09:59]. It is organized around the Impact Value Proposition [10:16] and is divided into two sides: Impact Design (Left Side): Focuses on Impact Effectivity, Impact Cost Efficiency, and your Impact Moat (how you contribute to the UN Global Goals) [00:02, 10:46]. Going to Market (Right Side): Addresses Operations, Partners, Clients, and Revenues & Funding [03:04, 40:00].


Impact Innovation TECHNIQUES & TOOLS The video introduces:

MATERIALITY Assessment by @SASB to collect data and prioritize sustainability risks and opportunities that are most critical to your core business activities and stakeholders [13:18, 17:51].

BREAKTHROUGH BUSINESS MODELS John PPP Elkington's "Social, Lean, Integrated, and Circular" model, innovative business & vital for scaling impact [19:07].

PESTLE Analysis: A strategic planning process to summarize external trends and events affecting your business and how to respond to them [16:08].

BRAINSTORMING: A technique for generating a massive quantity of ideas in a supportive and non-critical environment [37:32].

FORCE FIELD Analysis: A tool to investigate the balance of power in a situation, identify stakeholders, and understand what forces are driving or restraining a change [46:29].


REAL WORLD EXAMPLES Plastic Waste: The video highlights the complexity of solving the plastic problem, pointing to India's plastic recycling sector as a positive example of a growing Impact Moat [04:57, 06:42]. FASTNED: An example of an "ESG Chaser" aiming to improve its ESG record by providing fast-charging infrastructure for electric vehicles, which is an example of a breakthrough business model [27:53]. The GoodRoll: A Social Enterprise producings toilet paper from recycled materials & bamboo, to tackle sanitation issues in developing countries, deforestation and wasting paper. [42:28]. Aravind Eye Care System: A powerful case of a mixed-income model in India that provides high-quality, affordable eye care to millions, a large portion of which are low-income [36:15].


WRAP UP & ACTIONABLE STRATEGIES The video encourages you to build your impact value proposition and to plan your operations by integrating Material Impact and a Breakthrough Scaling model [47:51]. It also recommends finding Preferred Partners and tailoring your impact for different Client needs while securing tailored Funding [47:56]. The ultimate goal is to persist with ambition to become an investable impact innovator [48:06].


QUIZZES & CHECKLISTS The video includes several quizzes to test your understanding of key concepts [07:13]. Checklists are provided for Impact Design, Impact Scalng, Clients, Revenues, Materiality Types (Double, Dynamic, Sector, Global Goals) [38:28, 47:22].


REFERENCES The video concludes with extensive lists of references and links for further reading on topics like the business model canvas, sustainability standards, and various case studies [50:00].


Please fill in the Impact Business Model Feedback form: https://docs.google.com/forms/d/e/1FAIpQLSckKjQ1ca2frZd1Hyf3e5T_x6GG_wibdjgL32qjkxR8Uz2I0Q/viewform FEEDBACK: on Investible Impact Innovation Ideas (1A4) After completing the 5 Feedback Forms





 
 
 

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